Jay-Z joins Kanye with the unique marketing strategies around the promotion of his new album Magna Carta Holy Grail. Jay-Z fans in New York City went on quite the hunt on Saturday, after his publicist Jana Fleishman invited those interested in all things “Magna Carta Holy Grail” to follow her updates on Instagram and Twitter.
Those lucky enough to locate Fleishman were rewarded with a black binder containing the official track list for Hova’s highly anticipated new album.
A free Samsung app will allow one million customers to listen to Magna Carta Holy Grail on July 4 before the album officially drops in stores and online July 7.
Jay-Z – Magna Carta Holy Grail Tracklist:
1. Picasso Baby
4. Tom Ford
5. Beach Is Better
9. Part II (On The Run)
11. La Familia
12. Jay-Z Blue
13. Nickles & Dimes
14 Holy Grail featuring The-Dream (Bonus)
15 Open Letter (Bonus)